Filed under Media

Campaign Tactics: some ideas

Supporters are gathering around your campaign. They’ve signed your petition and numbers are growing. So, how can you use your supporters effectively? What will make your campaign move forward? Your strategy is your overarching plan for your campaign (how you’re going to win), tactics are all the about the specific methods you will use along … Continue reading

Working with the media

Media is an important tool to communicate with the public. Local media concentrates on local people and local issues and so resonates strongly with its readership. Its capacity to engage with large numbers of people powerfully and quickly makes it a vital tool to any successful campaign. The media will cover almost anything that is … Continue reading